On Friday, the Las Vegas Convention and Visitors Authority announced an unprecedented new sponsorship program: $100k to each of the Las Vegas Aces players, from superstars to rookies. On the heels of that announcement, however, the WNBA confirmed that it would be investigating this sponsorship deal for possible violation of league rules. But why? Today, executive producer Sonja Cho Swanson talks with professor Nancy Lough, co-director of the UNLV Sports Innovation Institute, about the complicated rules of endorsements, sponsorships, and pay-to-play in pro sports — and how we can get to pay parity for female athletes.

Las Vegas Aces star A'ja Wilson says members of her team had no idea about the surprise they were set to receive on Friday. "I don't think people really understand, but we didn't know what was going on," Wilson said after practice at the team's facility in Henderson on Monday. "Our city is behind us 100% and they're giving us what we deserve."

Las Vegas loves its sports teams. The WNBA’s Aces arrived from San Antonio, Texas. We welcomed the Raiders, and soon-to-be Las Vegas A’s from Oakland. But the Vegas Golden Knights are Vegas-born, and their birth certificate was forged in our community’s darkest hours.

What does it say about car insurance companies that so many have celebrity endorsers?

Management at the South Point last March moved its annual NCAA Tournament viewing party from its usual 20,000 square-foot space to a venue four times that size, offering guests a unique experience to watch and bet on the action at the resort’s “Most Massive Madness Party in Las Vegas.”

Bryce Hinton has spent most of his life playing sports, has planned on working in sports and has chosen a master’s program at UNLV to help achieve his goal. What he never imagined was that choosing to study in UNLV’s Intercollegiate Professional Sports Management (IPSM) graduate program would land him an internship with one of the world’s largest and most well-known sporting events, the Super Bowl.

Haters may have had enough of the Kansas City Chiefs' tandem of Travis Kelce and Patrick Mahomes. But their star, and that of their most famous fan, Taylor Swift, is still rising.

From football to F1, Nevada continues to build up its prime-time roster — but will sports fans roll the dice on the city’s latest tourism push?